Personal Branding Photography
What is Personal Branding?
From the moment you’re introduced to someone, you are also constructing the image others have of you. This is your personal brand, the image of yourself that you project to the world. And once this image is formed in mind of others, it is the image that helps guide their future decisions with your business. So, associating a strong, positive image with your brand is incredibly important to convey to your audience that you’re an authority in your industry and the right person for their needs.
Entrepreneurs and small business owners can see the value of high quality photography in their marketing efforts and achieving their business goals as well as personal goals. The photos you take will tell a story about who you are and what you represent.
The fact is, personal brands and small businesses are using these images to advertise their services, programs, and products!
What are they used for?
These portraits are meant to elevate your brand by showing more of your personality with its environment and mood.
They can be used for marketing materials, especially for websites as background images, header images with room for text, or even printed materials. They're especially great for social media where you can post messages to your audience with your face attached to it so it gives that personal connection straight from you!
It also gives the viewer a little more of a look into what you are all about. The idea here is to reflect your own personal character, skills, style, and passions by creating the image of exactly how you want to be perceived.
What value does it bring me?
Builds your brand. Having high-quality photos means you’re serious about your business and that you are authentic because that you invested in your business. It adds that extra layer of credibility and professionalism. Now with this mental image of you in their mind, your audience and potential clients are letting that image guide their decisions. And that’s when having a positive image of you will lead to more referrals, more invitations to opportunities, and more overall business. It’s all a result of your personal brand.
Builds trust with audiences. Credibility, legitimacy, reputation. They see you in a different light - and as a trusted resource.
Higher-quality assets. They're better than a phone camera or amateur photography who doesn’t understand lighting, styling, posing, or shooting with purpose. It presents you to your audiences and potential clients at your best!
Builds connection. Shows the business owner in their element, conveying a sense of warmth and personality that can help build connection to their audience.
Differentiates you from your competition. What’s the difference between someone who has high quality photos of themselves on all of their business platforms and someone who uses a photo from their phone? You know that they’re serious about their business, what they’re doing, and are professionals, not hobbyists.
Evergreen content. These assets are reusable for different types of content. You can repurpose the images for social media, official documents, business profiles and pages, etc.
How It Works
Book Online
Send me an email with a date, your information, description of the requested shoot, and I'll contact you within one business day to schedule your consultation.
Consultation
Let's chat about you, your background, the look and feel of who you are, and how to prepare for the shoot.
Planning & Prep
We'll plan all of the details for the shoot and sign the paperwork to officially book it!
The Shoot
We'll have the shoot and you can select the images you want. Depending on the number of images, I deliver the final retouched images via online gallery.
Pricing + Packages
For all packages you have the option to meet at a designated location and will be coached through the process to get your best poses. You will get to view all of your photos in a proofing gallery before choosing which ones you want, and they will be delivered perfectly sized for any type of use (web or print).
Prices start at the rates below, but if you have a specific vision for your shoot then it's best to schedule a consultation to find the right package for you.
Professional /
/ Natural light portraits
/ 1 hour session
/ 15 final retouched images per hour
/ 2 outfit changes allowed
/ $10 per additional edited image
/ $150
Great for a collection of portraits that can have multiple applications such as headshots, personal branding, social media, etc. Can apply a various range of styles such as street/urban looks or more traditional corporate/professional looks.
Studio Experience/
/ Continuous photoshoot with onsite image review
/ Studio setting with (optional) backdrop & lighting
/ 15 retouched images per hour
/ Multiple outfit changes
/ $10 per additional edited image
/ $250 per hour
This option gives you the full studio experience with professional backdrops and lighting. You will be prepped and coached for an editorial look, with images that match those you see in magazines. Tailored for fashion, beauty, or other editorial looks.
Subscription Partner Package
If you want more images on a regular basis, you can opt for a branding subscription package where you get more value than these one-off shoots.
In this case, I'll create a custom package for your needs. We'll have regular bookings every month (or a time period of your choosing) and you'll pay a regular (i.e. monthly) fee at a discounted rate.
Schedule a consultation with us today to find out more!
